Towards A Promising Future

About Us

The Saudi Tourism Investment Company (Asfar), a wholly owned subsidiary of the Public Investment Fund, aims to contribute to the development of tourism sector in Saudi Arabia. Asfar will launch and advance hospitality, retail and tourism investment opportunities in promising tourist destinations to increase the attractiveness of cities and improve the quality of life for Saudi citizens. Moreover, Asfar will collaborate with the private sector to establish and grow global projects that support Saudi Arabia’s position internationally as a leading tourism and cultural destination.

Our Vision

To be the national champion of tourism ecosystem in Saudi Arabia by unlocking full potential of promising regions

Our Message

To provide platforms for the private sector to co-invest with us to develop world-class tourism offerings and generate sustainable financial returns.

Our Goals

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Unlock the full potential of promising tourism destinations

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Enable private sector engagement

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Achieve strong commercial and financial returns for Asfar

Our Destinations

We target cities in Saudi Arabia that offer a wealth of unique natural attractions and distinctive heritage sites





Heritage Sites

Our Sectors

We seek to develop exceptional tourism destinations that offer world-class experiences in the hospitality, recreation, retail, and food and beverage sectors across every stage of our guests’ journey.


A full range of hospitality options, including beach, mountain and heritage resorts


Spectacular parks, adventure destinations, water parks and other diverse entertainment options


Luxury boutiques, local stores and gift outlets

Food and Beverage

Premium restaurants serving food inspired by Saudi cuisine with its unique distinctive flavor

Contact Us

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