Towards A Promising Future
About Us
The Saudi Tourism Investment Company (Asfar), a wholly owned subsidiary of the Public Investment Fund, aims to contribute to the development of tourism sector in Saudi Arabia. Asfar will launch and advance hospitality, retail and tourism investment opportunities in promising tourist destinations to increase the attractiveness of cities and improve the quality of life for Saudi citizens. Moreover, Asfar will collaborate with the private sector to establish and grow global projects that support Saudi Arabia’s position internationally as a leading tourism and cultural destination.
Our Vision
To be the national champion of tourism ecosystem in Saudi Arabia by unlocking full potential of promising regions
Our Message
To provide platforms for the private sector to co-invest with us to develop world-class tourism offerings and generate sustainable financial returns.
Our Goals
Unlock the full potential of promising tourism destinations
Enable private sector engagement
Achieve strong commercial and financial returns for Asfar
Our Destinations
We target cities in Saudi Arabia that offer a wealth of unique natural attractions and distinctive heritage sites
Deserts
Beaches
Mountains
Waterfalls
Heritage Sites
Our Sectors
We seek to develop exceptional tourism destinations that offer world-class experiences in the hospitality, recreation, retail, and food and beverage sectors across every stage of our guests’ journey.
Hospitality
A full range of hospitality options, including beach, mountain and heritage resorts
Entertainment
Spectacular parks, adventure destinations, water parks and other diverse entertainment options
Retail
Luxury boutiques, local stores and gift outlets
Food and Beverage
Premium restaurants serving food inspired by Saudi cuisine with its unique distinctive flavor
Contact Us
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